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Former Miss World and Bollywood heartthrob Aishwarya Rai was in the city on Saturday to launch the new variety of the sports watch introduced into the market by the famous Longines.

As she was terribly mobbed by her fans who gathered to have a glimpse of the former Miss World traffic on the busy Punjagutta-Banjara Hills road was completely thrown out of gear. The busy thoroughfare witnessed a heavy traffic jam for well over two hours.

Often called among selective circles still as the most beautiful woman of the world, Aishwarya Rai Bachchan came to the city on Saturday against the backdrop of recent reports that she was suffering from swine flu that is currently shaking the whole world. Police had a tough time in controlling the swelling mob.