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Chiru, as he is popularly known among his millions of fans, cut the cake with his family members and friends to celebrate the birthday, four days before the first anniversary of his political party’s founding.

“I like challenges, be it in the film world or in politics. Life has no thrill for me without challenges. I like to move ahead especially when somebody creates hurdles,” he said in an obvious reference to the stories in a section of media that the PRP was planning to merge with Andhra Pradesh’s ruling Congress party.

Rubbishing the talk of merger or of some PRP legislators joining other parties, the actor Thursday alleged that two Telugu dailies were misusing the press freedom to target him.

“Nobody can distance me from people. I came into politics to serve people and came closer to them. What more satisfaction I need in my life,” he said.

Chiru, who acted in 149 films in a career span over three decades, had launched the PRP at a massive public meeting at Tirupati Aug 26 last year.

However, his party bagged only 18 seats in 294-member assembly and drew a blank in the Lok Sabha elections, though it polled 17 percent votes.

Talking to reporters, Chiranjeevi said people and not media would decide the future of his party. He said it was unfortunate that a section of media was trying to rule politics.

The leader of the PRP in state assembly said the party would celebrate its first anniversary by unfurling the party flags across the state. Claiming that there was enthusiasm among party cadre, he told his supporters that good days were ahead for the party.

The PRP chief also cut a cake at his party office to celebrate the birthday. His fans and party workers also celebrated the day across the state by taking up various programmes like blood donation and poor feeding.

Chiranjeevi’s son and young actor Ramcharan Teja, brother and actor Pavan Kalyan, brother-in-law and PRP general secretary Allu Aravind greeted him on his birthday.

After scoring one of the biggest hits of all times with 'Arundhathi', Anushka has become one of the most popular actresses in the circuit. The actress is the most sought after and one of the highest paid in the industry.

According to sources, she charges more than a crore for a movie. Meanwhile Anushka seems to have claimed that she is not a person who works for just money. She said that she balances between a good script and remuneration.

Just tempting remuneration alone cannot make her accept a movie, she added. Apparently, Anushka is known to be a very cooperative and flexible actress when it comes to her movie projects.

Keep it up pretty girl!!!

She is known as the item queen of the Telugu circuit and at the same time she has been associated with some of the biggest chartbusters. She is none other than Mumaith Khan and right now she is making some news due to her presence in the latest release ‘Mallanna’.

Incidentally, Mumaith has got a spicy song in the film and she is actually playing herself in the film. There is a sequence wherein she says that her rate is Rs 30 lakhs for ‘spending time with an unknown man secretly’.

This has caught the audience who are now saying many things. Given Mumaith’s real time character, they are saying “Director Susi could have given Mumaith’s mobile number also now along with her price, that way he is hampering her business”. On the other hand, there are those who say that one has to be careful while doing real time characters in movies. Hope Mumaith is careful next time.

Chiru was speaking to Maa TV . And the program organizer asked Chiru's feelings on the piracy of Magadheera and the complete film appearing on the net on the first day itself.

Chiru said ' No doubt piracy is killing film industry. But when it comes to Magadheera, the piracy CDs and net piracy helped film as promotional trailers. Who ever watched the piracy copy of the film are coming to the theaters to watch the technical rich of the film. But this will not happen for very film. So we should find a means to curb this piracy'.

Former Miss World and Bollywood heartthrob Aishwarya Rai was in the city on Saturday to launch the new variety of the sports watch introduced into the market by the famous Longines.

As she was terribly mobbed by her fans who gathered to have a glimpse of the former Miss World traffic on the busy Punjagutta-Banjara Hills road was completely thrown out of gear. The busy thoroughfare witnessed a heavy traffic jam for well over two hours.

Often called among selective circles still as the most beautiful woman of the world, Aishwarya Rai Bachchan came to the city on Saturday against the backdrop of recent reports that she was suffering from swine flu that is currently shaking the whole world. Police had a tough time in controlling the swelling mob.

The whole world is harping about recession which seems to have affected our film industry as well. The producers are trying their best to cut costs and make movies with certain budget constraints.

However our heroes do not seem to be affected by what is going on and they are remuneration packages are sky high. Even our heroines are not left far behind.

According to sources actresses like Ileana, Anushka and Genelia charge more than a crore for their movies. Actresses like Trisha, Nayanthara and Hansika are not far behind. Wonder how the producers are going to address this issue and before that, how do they even manage to generate such sort of amounts.